Cristina Etcheberry founded the Toku platform in 2020 to assist businesses in Latin America in collecting their recurring payments without hassle. Toku currently manages around $8 billion for over 500 corporate clients, including well-known brands like Chevrolet and major insurance companies such as Zurich and MetLife, aiming to free businesses from tracking payment invoices and reconciling unrelated bank records.
Expansion to Mexico and Investment Growth
Etcheberry, who is from Santiago, Chile, is rapidly expanding Toku's operations and relocated to Mexico less than a week after deciding to enter the market. In 2025, Toku successfully raised $48 million in a Series A funding round, which is considered the largest investment for a women-led startup in the region. Etcheberry has big plans for the future of this platform and is looking to enhance the accessibility and efficiency of its services.
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Innovation Using Artificial Intelligence
In March, Toku launched an AI agent that can not only track payments via WhatsApp, email, or phone calls but also set up repayment plans. This innovation, which the company claims has reduced uncollectible debts by up to 50%, marks a milestone in how businesses manage their finances.
Toku's recent developments and Etcheberry's innovative approach to businesses demonstrate her commitment to improving financial processes in Latin America. Given the challenges in this industry, Toku is becoming a key player in the recurring payments market.
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