Stefano Domenicali, the CEO of Formula One, elaborated on the future plans of this motorsport league and its efforts to attract new audiences in an interview. Domenicali, who has been interested in rally racing since childhood, examined the future of this sport as someone who has pushed Formula One towards innovation.
Race Plans and New Collaborations
Domenicali stated that the current year's calendar has been confirmed and that the races in Qatar and Abu Dhabi will proceed as scheduled. He also mentioned the existence of a "Plan B" for emergencies, but emphasized that the current decision is to continue holding these races.
The CEO of Formula One also referred to new collaborations with Apple, which include the production of a film starring Brad Pitt. These collaborations reflect Formula One's efforts to expand its audience and enter the entertainment world.
The American Market and the Future of the Sport
Domenicali spoke about the importance of the American market, stating that this market is vital for Formula One due to its high growth potential. He noted that when Americans become interested in this sport, that interest will significantly and daily impact their lives.
He also mentioned the possibility of holding races in Africa, stating that the only country that has presented a serious plan to host a race is Rwanda. Domenicali hopes that races will take place in this country by the end of the current decade.
He also pointed out the need for Formula One to have an American driver, stating that having an American driver could help attract more audiences from this country, but this driver must be fast, and merely having a passport is not enough.
Diversity and Equality in Racing
Domenicali addressed the topic of women's participation in Formula One and expressed hope that during his lifetime, a female driver will compete in this sport. He referenced the lack of physical barriers in the past and said that now is the time for women to be able to participate as drivers in these races.
In response to a question about holding races in locations that may not align with the values of some individuals, he said that the Formula One community is very broad, and not everyone may be satisfied, but their main goal is to create connections among people.
Domenicali concluded by mentioning his contract with Formula One until 2029, stating that his current focus is entirely on his duties. He also expressed that after this period, he will think about the quality of his personal time and seek a better balance in life.
